Why Visual Content is So Important in Social Media in Singapore?
“A Picture Speaks a Thousand Words” – Yes, if you have the right pictures.
People these days have lesser attention span due to the busy lifestyle developed, it may be as less as 9 seconds and below. As a result, visual content is more important than ever because at one glance you just want to capture their attention, especially on social media.
A large part of the brain is focused on visual processing, allowing humans to process images at an incredible speed. The human brain can recognize a familiar object in only 100 milliseconds, making images the perfect way to communicate in today’s short-attention world.
Social media is a crowded space which 90% using images to create attention for their niche audiences. It is a great way to grab interest and focused attention. A social media post accompanied by a photo is ten times more likely to get engagement than a text post.
Our brains respond so quickly to images and color in comparison to other types of information, an image is an almost irresistible draw on social media. To truly get the attention you want, you have to share images that interest your target audience. Finding out what visuals matter to your prospects and fans is foremost.
“Images Help Your Audience Remember to remember your Message & Brand” – Consistent Imagery Across Platforms Builds Identity
This is an incredible jump when you understand the importance of what images can do for your brand and message. If you’re trying to build a brand and communicate your marketing message. Text-based information is incredibly inefficient on its own, so be sure to always include an image with a similar style to go along the brand’s journey.
When you post on a variety of platforms, be sure to keep your visual identity consistent. When people see similar types of images, colors, and patterns on Facebook as they do on Instagram, they’ll associate those images with your brand.
Using relevant images on social media allows you to gain attention, build loyalty, communicate vital information, and increase engagement. If you want to stand out, develop a visual brand identity just as carefully as you prepare your sales pitches. When you stay consistent and connect images with your marketing message, your brand will have more staying power.
We’re pleased to have the opportunity to share some of our knowledge in Social Media psychology, especially as it relates to and help business owners during this economic downturn. Let us help you with identifying your Brand’s Image and style, feel free to whatsapp at +65 8749 3850 or use our contact page to chat about the details. Hear from you soon!
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Cloud Productions Team
hey [a] cloudproductions.sg
+65 8749 3850